“The whole point of fashion is to make fashionable clothes available to everyone.”
Mary Quant, 1966
Mary Quant defined the young, playful look of the 1960s, becoming Britain’s best-known designer and a powerful role model for working women around the world. Harnessing an explosion in shopping and the media - in photography, graphics, journalism and advertising - she helped to shape a forward-looking, innovative identity for post-war Britain.
She wore the look as the ambassador of her designs, marketed with her instantly recognisable daisy logo. A creative influencer of the time, Quant popularised miniskirts, tights, waterproof mascara and other products we take for granted today.